How Does Perception Analyzer Work?
Participants adjust their dials on a continuous basis to indicate how they feel about what they are seeing, hearing and/or experiencing. The result is a line graph that is superimposed over the source material to show how the audience feels at every moment.
Areas Of Usage
- Market Research
- Political Research
- Events and Meetings
Benefits
Market Research - Benefits- Quantitative data collected in a qualitative environment
- Use real-time quant results to drive group discussion and/or choose respondents for qual breakouts
- Ensure all respondents are equally represented
- Eliminate groupthink, where more vocal respondents can dominate and influence the less vocal ones
- Data available for analysis immediately following the group(s)
- Easily test different versions of ads and/or talking points
- Compare candidate performances in real-time
- Know what scored well with respondents and use data to drive group discussion
- Evaluate issues and perform trade-off conjoint exercises to determine true weighted, rank order preference
- Increase attention and retention
- Minimize distractions caused by Wi-Fi and mobile devices
- Engage the audience and make them part of the event
- Gather real-time information for decision-making
- Foster team spirit with games and group activities
- Inform, involve, inspire
